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You'll learn that one of the best things that you can do is to put good key words into your content, a website marketing strategy designed to increase your visibility in search engines, when you start getting into Search Engine Optimization (SEO).

You can easily do it wrong, however, because it is easy to do.

But what happens is the opposite - your rankings get worse, " You want higher rankings. Thinking "the more the merrier, you may start jamming keywords into your pages wherever you can.

It's like watching a first-time golfer at a driving range.

He misses the ball or shanks it to the left or right, but because of sloppy form. He winds up and gives it all he's got. He wants to hit that ball like the pros - smack it hundreds of yards.

He went gusto on the ball and made a mess.

You will create a mess, if you go gusto on your web pages - stuffing in too many keywords in a sloppy way, just the same.

The mess is two-fold.

Putting too many keywords in your web pages can hurt your search engine rankings - it can actually make them go down, first.

Generally five percent of the page's content, a keyword phrase can occur only so often, search engines "know" that in well-written web pages.

So it can only realistically contain a few related keywords, search engines also know that any one web page usually covers a specific topic.

" "golf tips, "golf swing instruction", it might contain some phrases like "golf swing", if you create a web page on how to swing a golf club for beginners, for example.

Etc, using irons, using wood, teeing off, the difference between clubs, golf etiquette, getting out of sand traps, imagine the same page had information about golf putting.

That would be way too much information on the page - an overload.

The second problem is that a page overloaded with keywords will scare away visitors.

You've probably seen this before - a website that is so loaded with keywords that it looks like someone spilled the dictionary on it.

" You saw a listing entitled "Golf Tips - How to Swing Like a Pro, you did a search on "golf swing tips" and hey. Imagine that you were learning to swing your golf club for the first time, using our same scenario.

You started reading this: when you clicked to the page,

" This will stabilize your golf grip - a good golf swing tip for beginning golfers. Place your right hand over the golf club, as shown in golf swing diagram 1, then. Begin your golf swing by placing your left hand on the golf club. "Golf swing tips - Use these golf swing tips to help you swing your golf club like the pros.

You can't read that without going insane! Yikes!

Don't jeopardize the readability of your pages in pursuit of high search engine rankings.

Here are some tips to help you in the swing of writing good keyword rich pages that search engines like:

Like articles and service descriptions, do this for pages that have a decent amount of content. * Use three to five keyword phrases on any one page.

Subheadings and bulleted points, * Put your keywords in your page headings.

* Write a page summary at the top of the page which has important keywords in it.

But don't over do it, * Replace generic terms with your specific keywords.

If you had a sentence like: as an example of the last point,

" "Classes begin at 1pm every day including Saturdays and Sundays.

You could write:

"Golf lessons begin at 1 PM every day including Saturday and Sunday.

" This gets the phrase "golf lessons" into the page which is more likely to be searched on than "classes" or even "golf classes.

Your readers will read more of your content and search engines will give you higher rankings. Use finesse and good form when put-ting keywords into your web pages, in conclusion.